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Internet Retailing’s 2019 Top 50 People in E-Commerce - Q&A: Katharina Kuehn

Katharina Kuehn, Founder of Deep Sphere, was named 5th on Internet Retailing’s 2019 Top 50 People in E-Commerce. She discusses how neuroscience plays a significant role in the success of a business and how Winning Group specifically apply it.

"The common feature of all these topics is building our strategy based on first principle thinking. We break any given problem down into its smallest parts, which is understanding human decision making in the given context and then assemble what needs to happen across culture, technology, brand, user experience, marketing, stores and our websites to cater to that."

Originally posted by Dean Blake, Internet Retailing, 24 Sep 2019


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