How can we understand others when we can't even understand ourselves?How well do we understand our deepest emotional drivers and decision making? You might be surprised to know that the answer is not well...
Personalization 3.0: How Personality Can Predict Consumer BehaviorApproaches that attempt to predict consumer behavior have come a long way since the inception of socio-demographic profiling. This...
The Neuroscience of Self Knowledge - Human Kind Conference 2023Our desire to make sense of ourselves is as old as humanity. From the first humans millions of years ago and their earliest cave...