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Katharina is one of APAC’s leading consumer neuroscientists, published author, keynote speaker and an expert in tapping into the...

How well do we understand our deepest emotional drivers and decision making? You might be surprised to know that the answer is not well...

Approaches that attempt to predict consumer behavior have come a long way since the inception of socio-demographic profiling. This...

Our desire to make sense of ourselves is as old as humanity. From the first humans millions of years ago and their earliest cave...

John Winning, CEO of the Winning Group and CEO Magazine 2023 CEO of the Year A$100m+, discusses how his business has used Deep Sphere to...

John Winning, CEO of Winning Group, talks about how Andoo Comanche Ocean Racing Team benefitted from the greater self-knowledge and...

This talk from Katharina Kuehn, founder of Deep Sphere, at TEDxHaymarket helps you understand the "why" behind human behaviour - and what...

Deep Sphere has been used extensively in the recruitment, selection and team building process for the Team Australia Challenge. The...

The biggest deficit that we have in our society and in the world right now is an empathy deficit. We are in great need of people being...

"Even though it takes us under ten minutes to do the assessment, it really tells people who they are at the deepest level, so they can...

Katharina Kuehn, Founder of Deep Sphere, was named 5th on Internet Retailing’s 2019 Top 50 People in E-Commerce. She discusses how...

Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Katharina Kuehn,...